Post by account_disabled on Mar 10, 2024 3:53:31 GMT
Among the metrics useful for measuring the success of an e-commerce, the conversion rate is certainly one of the most important indicators. This data shows how effective the contents proposed are in relation to online purchases and constitutes the starting point for targeted promotional activities. In our article we will explain in detail what digital marketing conversion rate is, how it can be increased and what strategies can be adopted to maximize results. Finally, we will provide a practical example of a company that, by relying on Ediscom, has seen its turnover and clientele grow considerably with tailor-made solutions. E-commerce conversion rate: definition The conversion rate or conversion rate is a numerical value that indicates how many people on a website click on the call-to-action, generating a conversion .
In an e-commerce, this coincides with the confirmation of a purchase. Knowing this indicator is truly essential, since, together with other metrics such as the number of visitors, it provides real data on sales performance and the effectiveness of communication. How does a company determine Hong Kong Telegram Number Data whether the number of conversions is high or low? In reality, there is no universal parameter with which one can define an average, good or poor e-commerce conversion rate; its value varies based on many factors such as the type of market, the target and the brand's own prerogatives. Each brand should take into account its own peculiarities and objectives, contextualising the data relating to the performance of the site and trying to make the necessary changes to improve its performance.
How? Optimizing the contents and enhancing communication through a series of actions: redesign interventions, revision from an SEO perspective and initiatives aimed at promoting brands and products. Let's look at them better in the next paragraph. How to increase e-commerce conversion rate To obtain satisfactory results in terms of conversion rate, we should first of all make the customer journey as simple and pleasant as possible. What does it mean? The navigation process must be designed to be intuitive from the first landing on the site until the completion of the purchase, for example, by strategically positioning texts, images and CTAs. The latter have a central role, especially when it comes to e-commerce, since they represent the means through which the requested action is completed.
In an e-commerce, this coincides with the confirmation of a purchase. Knowing this indicator is truly essential, since, together with other metrics such as the number of visitors, it provides real data on sales performance and the effectiveness of communication. How does a company determine Hong Kong Telegram Number Data whether the number of conversions is high or low? In reality, there is no universal parameter with which one can define an average, good or poor e-commerce conversion rate; its value varies based on many factors such as the type of market, the target and the brand's own prerogatives. Each brand should take into account its own peculiarities and objectives, contextualising the data relating to the performance of the site and trying to make the necessary changes to improve its performance.
How? Optimizing the contents and enhancing communication through a series of actions: redesign interventions, revision from an SEO perspective and initiatives aimed at promoting brands and products. Let's look at them better in the next paragraph. How to increase e-commerce conversion rate To obtain satisfactory results in terms of conversion rate, we should first of all make the customer journey as simple and pleasant as possible. What does it mean? The navigation process must be designed to be intuitive from the first landing on the site until the completion of the purchase, for example, by strategically positioning texts, images and CTAs. The latter have a central role, especially when it comes to e-commerce, since they represent the means through which the requested action is completed.